»atac connects to the target groups leading the trend. Authentic, honest and right up there at the front.«
—Patrick Wesch (Product Manager, Völkl Sports GmbH & Co. KG)
Völkl Ski GmbH
Freeride / Freestyle Ski
Straubing
2009 – 2014
- Product Graphics
- Illustration
- Type Treatment
- Mantra
- Kendo
- Katana
- Revolt
- Kink
- Wall
- Bridge
Freeski Men
We not only developed whole product graphics, but also graphical elements to be used by the inhouse graphics department for the Völkl men's freeride and freestyle collections 2010 – 2015.
The black and red coloring for the Titanal-based construction of the universal All Mountain skis ›Mantra‹ and ›Kendo‹ specified the way to go with the further design. The Asian motives integrated neatly into the overarching theme which Völkl has been building up for years with its freeski collection. In addition to these two models we also created suitable designs for park and pipe models such as ›Revolt‹, ›Wall‹, ›Kink‹ and ›Bridge‹.
We certainly count delivering typographic elements for the ski ›V-Werks Katana‹ as a highlight. Featuring an innovative carbon and 3D Ridge technology it was promptly made the ISPO 2013 ›Product of the Year‹.