2012 – 2015
The Iwalewahaus Redesign was part of the move into a historic building in the center of Bayreuth. 2300 sqm of offices, exhibition and archive spaces needed to be rebuilt cost-effectively. Exhibition spaces often like plain and neutral conditions. However, due to the landmarked building that wasn't possible for all areas of the house. Keeping this in mind, the solution was to work with the building itself in unorthodox ways resulting a deliberate contrast in some places as well as using materials creatively. This resulted in a balance within the restrictions.
The typography is partly strict, partly playful, the black and white design elements are succinct. Both of these elements play an important role in the corporate design for the Iwalewahaus and can be found time and again in the rooms and the building itself.
This approach was applied to signs, labels and flags, but we also worked out a visual concept for the entire building. This concept lays out ways in which orientation, the creation of the desired atmosphere and the translation of the visual language of the Iwalewahaus can be mapped consistently onto the building. And all of it within budget, highly accessible and efficient.
With Roland Miller / Guangzhou